Tech Tuesday: Free at Last!

22 Jun

It may seem odd to some of you that Tech Tuesday is being posted on a Wednesday. But this week there is a good reason – I found my FREEDOM. Now, what may appear on the surface as an anti-technology topic is actually a true tech-worthy tidbit in disguise.

As photogs, we spend hours upon hours editing in Lightroom on a weekly basis. Now, if you had to be honest with yourself, how many of those minutes within each of those hours are attributed to sneaks to Facebook, checking email, responding to a quick one, tweeting about your editing progress, web-surfing for a sleek new pair of shoes for your next date-night, distracting yourself with a new blog post that just popped up in someone’s status…. I could honestly go on forever here listing all the things I know I do while I’m trying to barrel through post-production. We can’t help it – it’s in our nature! Or, can we…

Introducing Freedom, a PC productivity software that restricts your internet access while you perform certain tasks – and you set the boundaries. Absolutely have to finish a wedding by 5PM tonight? Set Freedom to curb your desire until delivery time. This program will keep your mitts off the internet for up to 8 hours at a clip – forcing you to find the will-power that always seems scares if left to your own devices. Can’t you just turn the program off, you ask? Well, that’s the beauty. If you really find yourself overcome with desire, the only way to reverse the process is to REBOOT. Yeah, I don’t know about you, but that’s not happening while I have a catalog open and am blowing through images.

“Endless digital distraction” – that’s what Slate terms this sickness we all suffer from in a quick video review here. Almost every major publication has given this app a shout out and you can review them all on the Freedom landing page.

So, many apologies for this Tech Tuesday coming a little late, but I had to try it out for myself. And that meant, waiting until this morning to give myself the internet green light. And no matter how disciplined you think you are, no matter how efficient you believe your workflow is, trust me when I say we can all use a little Freedom.

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One Response to “Tech Tuesday: Free at Last!”

  1. Heather O'Mara June 22, 2011 at 10:44 am #

    Wow, this is cure for my ill. Let the increased productivity begin!

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